Damage Defence Super Shampoo™ - 50 ml

Name: Damage Defence Super Shampoo™ - 50 ml
Brand: Arata
SKU: ANSMAP01N
Price: 189.00 INR
Availability: InStock

SAVE 5% ₹189

MRP ₹199

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Damage Defence Super Shampoo™ - 50 ml

SAVE 5% ₹189

MRP ₹199

Arata Damage Defence Super Shampooª is a gentle daily cleanser that protects hair without over-stripping. Safe for coloured and chemically treated hair, it helps retain keratin, support scalp balance, and keep strands smooth and resilient after every wash.

Key benefits

Prevents daily hair damage, protects the hair cuticle from friction, improves smoothness and manageability, supports hair health and microbiome balance

Key ingredients

1% N-DurHanceª, Panthenol (Pro-Vitamin B5), Hyaluronic Acid, Aurist AGC, Hydrolyzed Soy Protein, Pea Protein, Arginine (Amino Acid), Piroctone Olamine, Vitamin E (Tocopherol), Apple Cider Vinegar

Suited for

All hair and scalp types
Especially suitable for frequent washers and everyday damage concerns

Lab reports

Clinical trials

94% hair keratin retention¹
87% increase in healthy scalp bacteria²
01 wash to balanced scalp microbiome³

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Everything you  
need to know

Hair damage doesnÍt usually come only from extreme heat styling or colouring. For most people, it builds up gradually through repeated exposure to harsh cleansing, friction, and environmental stressors. Frequent washing with aggressive surfactants can swell the hair fibre, strip protective lipids, and increase cuticle friction during cleansing and detangling. Over time, this repeated stress leads to dryness, rough texture, breakage, and dullness.

Arata Damage Defence Super Shampoo» is designed for daily use to help prevent this ongoing damage at the cleansing stage itself. A gentle, sulphate-free surfactant system cleanses the scalp effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin_ during washing. Its lipid-retaining formula helps preserve the hairÍs protective barrier, while targeted conditioning polymers deposit on weakened cuticle areas to reduce friction and breakage. The pH-balanced formula helps flatten the cuticle after cleansing, supporting smoother texture and natural shine.

Beyond fibre protection, the formula also supports scalp health. In in-vitro testing, it showed an 87% increase in healthy scalp bacteria_ and helped achieve a more balanced scalp microbiome in just one wash_, reinforcing the idea that healthier hair starts with a well-cared-for scalp.

With consistent use, hair experiences less stress per wash, slower damage buildup, and a visibly smoother, healthier-looking fibre surface. This isnÍt about biologically repairing hair. ItÍs about protecting it from unnecessary damage during everyday routines, making it gentle enough for regular, even daily use.

_Based on in-vitro testing on human keratinocyte cells.
_Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.
_Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.

PREVENTS HAIR DAMAGE: Helps preserve cuticle integrity and slow cumulative damage caused by repeated exposure to water, surfactants, and friction.Ê
PROTECTS HAIR FIBRE:Ê Helps lower friction, cuticle lifting, and moisture loss during washing, reducing stress on the hair fibre with every cleanse.Ê
SUPPORTS SCALP MICROBIOME: Gently cleanses without over-stripping, helping maintain the scalpÕs natural barrier and support a balanced scalp environment.Ê
IMPROVES MANAGEABILITY: Enhances slip during washing and detangling, helping reduce cuticle abrasion and breakage when your hair is wet.Ê
MAINTAINS SHINE AND SMOOTHNESS: pH-balanced cleansing helps the cuticle lie flatter after washing, supporting smoother texture and improved shine.

1% N-DURHANCE™: Helps reinforce weakened hair fibre, smooth damaged areas, and protect hair from everyday wear and tear during washing.

PANTHENOL (PRO-VITAMIN B5): Penetrates the hair to boost moisture, improve tensile strength, and help strands better resist breakage.

ARGININE (AMINO ACID): Supports hydration and bonding at damaged sites, helping reduce protein loss.

HYALURONIC ACID: Attracts and holds moisture in the hair, helping reduce dryness and surface roughness.

HYDROLYZED SOY PROTEIN + PEA PROTEIN: Helps fill surface damage in the cuticle to improve smoothness, strength, and manageability.

AURIST AGC: Improves softness and detangling while reducing friction between strands.

PIROCTONE OLAMINE: Helps maintain a healthy scalp microbiome by controlling microbial imbalances linked to scalp irritation.

VITAMIN E (TOCOPHEROL): Provides antioxidant protection to help defend hair and scalp from oxidative damage.

APPLE CIDER VINEGAR: Helps rebalance scalp pH, smoothen the cuticle, and enhance natural shine for softer-looking hair.

STEP 1: Start with a coin-sized amount.
STEP 2: Apply to a wet scalp and massage gently in circular motions for a minute.
STEP 3: Rinse thoroughly till water runs clear.

P.S. Follow with the Arata Damage Defence Super Conditionerª to protect lengths and restore moisture.

Short answer: It’s designed to prevent damage, not just clean.

Let’s break it down: Most shampoos focus on removing oil and buildup, often at the cost of removing the hair’s protective lipids. Arata Damage Defence Super Shampoo™ uses a gentle, sulphate-free cleansing system that cleanses without over-stripping, helping reduce friction, cuticle damage, and moisture loss during daily washing.

Short answer: Yes. That’s exactly what it’s made for.

Let’s break it down: Frequent washing is one of the biggest contributors to cumulative hair damage. Arata Damage Defence Super Shampoo™ is designed to reduce wash-induced stress with every use.
It cleanses effectively without stripping essential lipids, helping prevent dryness and fibre weakening. At the same time, it supports a balanced scalp microbiome, improving scalp health with regular washing.

Short answer: No. It’s designed to do the opposite.

Let’s break it down: By retaining lipids, reducing cuticle lifting, and improving slip during washing, the Arata Damage Defence Super Shampoo™ helps hair feel smoother and less prone to frizz and dryness over time.

Short answer: It helps prevent further damage.

Let’s break it down: Hair is a biologically dead fibre and cannot heal itself. Arata Damage Defence Super Shampoo™ works by lowering the forces that cause damage during washing, helping preserve the hair’s structure and slowing further deterioration.