ABOUT ARATA
Good science for
great hair.
It’s our north star. Our non-negotiable.
For us, science is the ultimate influencer, not trends, not buzzwords, not twelve-step routines. Science isn’t guesswork; it’s lab work. It measures, tests, proves, and improves. It turns questions into answers and insight into results. And we’re not gatekeeping any of it.
Every formula begins with a simple question: why does your hair and scalp behave the way it does? From there, we follow the biology, balance, structure, strength, hydration, and build solutions that actually support it.
Just intentional, intelligent haircare engineered for everyday life.
That’s the Arata Standard, with science and you at the heart of it.
OUR FOUNDERS
The Dhruvs.
Two friends. One shared belief.
Science over shortcuts.
Founded by Dhruv Bhasin and Dhruv Madhok, Arata began in a kitchen. In January 2016, Bhasin decided to use his mother's homemade hair gel recipe to style his hair for Madhok's wedding celebration. Madhok looked at him and asked the obvious: “Doesn’t all this gel mess with your hair over time?” Bhasin’s answer was equally simple: “Not this. It’s homemade. It’s clean.”
The next day, he sent Madhok a sample. Madhok tried it, liked the hold, and called him immediately: “Let’s make this for everyone who wants a safer choice.”
Arata began there, with two founders who were driven by curiosity. That curiosity evolved into conviction and gave way to a structured, science-led approach to product development.
Today, Arata leads the shift from surface-level fixes to evidence-led transformation at the biological root.
PRODUCT SCIENCE
The biology of better care.
At Arata, science sets the standard.
We design solutions that reach the source of the concern, turning bioscience into high-performance formulations that outlast quick fixes.
Each formula is shaped through structured research, rigorous ingredient evaluation, and continuous testing and refinement. We prioritise relevance over trends, performance over perception, and results that stand up to real-world use.
NEW PRODUCT DEVELOPMENT
Insight-led.
Intentionally built.
MANUFACTURING PROCESS
Precision at every step.
Our manufacturing process is built around control, consistency and quality.
From sourcing and formulation to production and packaging, every stage follows strict checks to ensure safety, stability and performance.
Each batch is held to the same standards, so you experience the same quality and performance every time.
