Most hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.

Arata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.

But this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.

Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.

¹Based on an in-vitro study on natural Indian hair tresses.
²Based on an in-vitro sensory evaluation study on natural Indian hair tresses