From homemade secrets to hair beauty solutions

It all began with Dhruv Bhasin's homemade hair styling gel made with organic flaxseeds. Its impressive hold despite being safe on hair led Dhruv Bhasin and Dhruv Madhok to envision a hair beauty brand with non-toxic solutions for all hair concerns. 

That's how Arata came to being. Since our inception, we have helped over 8 lakh+ customers in India fall in love with their hair. Today we have over fifty products, ranging from hair care to styling, catering to every hair type. 

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We make your hair beautiful

Each strand holds a tale, every curl and wave whispers a memory. We make these stories beautiful. As specialists in beauty and care for Indian hair, we work with dermatologists and skincare experts to craft scientifically advanced and sustainable products. After our huge success at Shark Tank, we aim to push the boundaries of hair beauty, one innovation at a time. 


Bestsellers

BUY 1 GET 1 Bestseller

4.7

199

Intensive Hair Growth Serum - 30ml

Boosts hair regrowth | Activates dormant follicles | Reduces hair thinning

Regular price ₹649
Sale price Regular price ₹649 Sale price ₹649 (0%)

4.7

199

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4.8

563

Grow Strong Combo - Super Shampoo 300ml + Serum 30ml

Prevents hair loss | Boosts new hair growth | Reduces hair thinning

Regular price ₹1,548
Sale price Regular price ₹1,548 Sale price ₹1,548 (0%)

4.8

563

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4.8

670

Advanced Curl Care Duo | Curly Hair Gel 150ml + Leave-In Conditioner 100ml

Defines curl pattern | Hydrates & moisturises | Provides long-lasting hold

Regular price ₹1,198
Sale price Regular price ₹1,198 Sale price ₹1,198 (0%)

4.8

670

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4.7

28

Anti-Dandruff Detox Therapy - Normal to Oily Hair | Shampoo 200ml + Conditioner 200ml + Hair Mask 100g + Tonic 100ml

Controls dandruff & flakes | Exfoliates & checks excess oil | Soothes inflammed scalp

Regular price ₹1,849
Sale price Regular price ₹1,849 Sale price ₹1,849 (0%)

4.7

28

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4.4

12

1% Salicylic Acid Daily Body Wash - 300 ML

Exfoliates skin | Prevents body acne | Treats strawberry skin

Regular price ₹289
Sale price Regular price ₹299 Sale price ₹289 (3%)

4.4

12

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4.7

311

6-in-1 Super Shampoo for Hair Loss Reduction & Damage Repair

54.4% More Smoothness | 35.5% More Shine | 14.5% More Strength

Regular price ₹899
Sale price Regular price ₹899 Sale price ₹899 (0%)

4.7

311

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4.7

1065

Wash Day Bundle | Super Shampoo (300ml) + Nourishing Conditioner (300ml) + FREE Scalp Massager

Reduces hair fall & breakage | Adds shine & smoothness | Boosts blood circulation

Regular price ₹1,598
Sale price Regular price ₹1,598 Sale price ₹1,598 (0%)

4.7

1065

BUY 1 GET 1 Bestseller

4.8

216

Curl Styling Combo | Curly Hair Gel + Curly Hair Cream

Enhances curl definition | Reduces frizz | Boosts moisture

Regular price ₹1,199
Sale price Regular price ₹1,199 Sale price ₹1,199 (0%)

4.8

216