From homemade secrets to hair beauty solutions
It all began with Dhruv Bhasin's homemade hair styling gel made with organic flaxseeds. Its impressive hold despite being safe on hair led Dhruv Bhasin and Dhruv Madhok to envision a hair beauty brand with non-toxic solutions for all hair concerns.
That's how Arata came to being. Since our inception, we have helped over 8 lakh+ customers in India fall in love with their hair. Today we have over fifty products, ranging from hair care to styling, catering to every hair type.
We make your hair beautiful
Each strand holds a tale, every curl and wave whispers a memory. We make these stories beautiful. As specialists in beauty and care for Indian hair, we work with dermatologists and skincare experts to craft scientifically advanced and sustainable products. After our huge success at Shark Tank, we aim to push the boundaries of hair beauty, one innovation at a time.
Bestsellers
Intensive Hair Growth Serum - 30ml
Boosts hair regrowth | Activates dormant follicles | Reduces hair thinning
4.7
199
Grow Strong Combo - Super Shampoo 300ml + Serum 30ml
Prevents hair loss | Boosts new hair growth | Reduces hair thinning
4.8
563
Advanced Curl Care Duo | Curly Hair Gel 150ml + Leave-In Conditioner 100ml
Defines curl pattern | Hydrates & moisturises | Provides long-lasting hold
4.8
670
Anti-Dandruff Detox Therapy - Normal to Oily Hair | Shampoo 200ml + Conditioner 200ml + Hair Mask 100g + Tonic 100ml
Controls dandruff & flakes | Exfoliates & checks excess oil | Soothes inflammed scalp
4.7
28
1% Salicylic Acid Daily Body Wash - 300 ML
Exfoliates skin | Prevents body acne | Treats strawberry skin
4.4
12
6-in-1 Super Shampoo for Hair Loss Reduction & Damage Repair
54.4% More Smoothness | 35.5% More Shine | 14.5% More Strength
4.7
311
Wash Day Bundle | Super Shampoo (300ml) + Nourishing Conditioner (300ml) + FREE Scalp Massager
Reduces hair fall & breakage | Adds shine & smoothness | Boosts blood circulation
4.7
1065
Curl Styling Combo | Curly Hair Gel + Curly Hair Cream
Enhances curl definition | Reduces frizz | Boosts moisture
4.8
216