We make your hair beautiful
As India's leading hair beauty experts, we blend the power of science and the goodness of nature to craft formulas that deliver results. We work with dermatologists and skincare experts to develop advanced solutions that address the needs of Indian hair and give it the love it deserves. Each ingredient in our products ensures a beautiful transformation for your hair and makes it healthier and stronger than ever.
Meet Our Founders
Dhruv Bhasin and Dhruv Madhok
Co-founders
Meet our co-founders, Dhruv Madhok and Dhruv Bhasin. Dhruv Madhok, with a marketing background and a love for kathi rolls, brings the fun. Dhruv Bhasin, a boxing enthusiast and vegan, adds rational decision-making to the mix. Together, their dynamic partnership propels our brand's innovation and success.
Our Award Winning Products
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Bestseller On Sale
4.7
288
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Bestseller On Sale
4.8
113
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Bestseller On Sale4.7
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Curl Detangling Refresh Spray
Regular price ₹539Sale price ₹539 Regular priceUnit price per₹599(10%) -
On Sale4.6
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Customer Testimonials
Arata is my go-to brand for all things hair and beauty. I love how effective yet gentle their formulas are. So glad to have found a trustworthy brand after a long time. In love with their packaging too. They are all derma-tested and safe to be used.
I love Arata's styling range. They give my hair such a polished and defined look. It's unbelievable how their products do that without causing any damage to my hair. I recommend their hair products to everyone.
I am in love with Arata's amazing formulas. They are gentle on my curls and make them so shiny and bouncy. Arata has helped me embrace my natural curls and fall in love with them. Can't imagine my hair routine without them.
Certifications
Arata Difference
Non-Toxic
Our commitment to using non-toxic and safe ingredients has been strengthened by our collaboration with India's top cosmetologists and production specialists. Our products are high-quality and plant-powered, promising visible results that will leave you feeling nourished and rejuvenated.
High-Performing Hair Care
We specially create our hair care products to deliver visible results for those who want to look and feel their best. With a wide range of products that address your concerns, from hair fall to dandruff to brassy hair, we've got all your needs covered. We ensure effective and long-lasting results. With our high-performing formulas, you'll fall in love with the results!
Cruelty-Free & Vegan
Our products are PETA-certified, Cruelty-Free, and Vegan. Our dedication to ethical practices ensures that our products are not tested on animals providing you with conscious choices that align with our collective values. We offer vegan unisex products that soothe your hair, skin, and body.
